The brief was to create a campaign for Ben & Jerry that will help the enviroment. “A Breath of Fresh Air” is our campaign name for Ben & Jerry’s. This idea will help improve the environment for New York and provide more greenery to the scene. New York doesn’t have much greenery and has significant air pollution problems. We will be encouraging people to reuse the Ben & Jerry ice cream tub and to also plant a “Magic Seed” inside. This seed will grow a special message once it has grown fully. Every time a 500ml ice cream tub is purchased, a seed for a tree is planted in New York to further help the environment.